Display card



Nov. 22, 1932. A. PAYBERG 1,888,406

l DISPLAY CARD Filed Jan. 18., 1932 Patented Nov. i932 Armanw paenne, orentnomreame comm, nrc., or namen, aannam .a

UNITED srgras HUSETTS, ASSIGNOB TO l@ HNUFA- "d ACHUSETTS l i,888,4o8

Parri-:arr orrica appliance Jennery in, anni This invention consists ofa. dispiay card and framework for the same particularly adapted for usein connection with electric illumination.

9i/ith the multitude of dispiay cards in use it is of great importanceto make the display card as brilliant in appearance as possibie so thatit 'may be conspicuous as compared with the, display cards with which itis in competition.

My new display card and its iframe are described in the followingspecication.

4 Fig. l is a front elevation ci a display card containing my inventionin place in its frame but pushed partly from the frame to show theconstruction of the frame and the illuminating features.

Fig. 2 is a somewhat diagrammatic horizontal section on the line 2-2,Fig. l.

Fig. 3 is a somewhat diagrammatic yertical section on the line 3 3, Fii.

Fig. 4 is a fragment of the display card broken away to show theconstruction.

Any suitable card l is cut throu li with the words or other matter to bedisp a' ed as at 2. Back of the openings 2 caused y the design I attachin any suitable manner sheets 3 of transparent cellophane of any desiredcolor vorv colors. Back of the cellophane I place a backing material 4of any suitable material, preferably white and translucent if thedisplay card is to be illuminated by transmitted light. The backingpaper should not be attached to the cellophane at such points that theglued portion will be apparent from the front. The combination of theoutside card with its perfor-ations, the cellophane and the backingmaterial results in a brilliant color display entirely different from adisplay card from which the backing or the cellophane is omitted. Forinstance,

when viewed by reliected light a display card backed with blue, green,yellow and red cellophane shows little dilerence between the variouscolors but when backed with white tissue paper the color by reiectedlight will be very brilliant blue, green, yellow and red. Viewed bytransmitted light colored cellohane shows little color effect unless vedeeply colored,` but the brilliancy and depthr of the coloris remarkablyincreased when thenecessary under ail circumstances, that the 'f displaycard shall'be mounted in a iframework 5 supporting an elementr such as anumber of electric lamps 5, i', 8 arranged as shown in the drawing.desirable arrangement of the lights is to place three 'lamps withdierent color bulbs, for instance yellow above, blue underneath and redunder the blue, six inches more or less back of the display card. Theselights may be made to ash in anydesired succession for any desired timeby a well-known device 9. The walls of the framework are made highlyreflecting, as by painting with Sunilex 10 and are set at an angle tothe liohts and card such that the dierent parts tically identical extentthroughout the surface on which the design is to appear. The

result is that the colorsof the display card will show a startling andbrilliant succession of colors by reason of the combination of thecolored lamps, the backing paper and the colored cellophane'. 4 Mycombination gives from these very simple elements a display card which,so faras l know, is unequalled in conspicuousness.

Cello hane is a well-known trade name for a materlal, made by onemanufacturer, which I am informed is principally cellulose produced fromcellulose xanthate. I have used the term here to denote any cellulosicmaterial having practically equivalent properties as regards thereflection and transmission of light though made by other manufacturers.

I claim n The combination of a framework and means for holding thedisplay card in the front part thereof, of electric lamps one above theother and four flat reflecting surfaces mounted in said framework, saidsurfaces being arranged to direct the light from the lamps so as toilluminate ythe design to be displayed at al1 points, Whether one or allof the lights are lit, the display7 card having a descut through thesame 1backed with Color cellophane and a White paper backing inside thecellophane wherebyv the design is displayed in color both by day andnight.

ANDREV PAYBERG.

